28 Dec Mother Maria
This particular business was managed for over 10 years, from every angle, via concept creation, marketing, design, sales, photography, e-commerce, wholesaling, retail, and manufacturing, so you could say it was a long and winding road travelled with much experience gained!
My concept was to use my communications / media background to promote my own clothing label in a successful sales environment. The rapid growth and profitability of the label was achieved due to rigorous online marketing, and diligent contact with customers via email campaigns and facebook promotions.
I created an iconic label in the Australian eco-fashion field, with a website, online store, and blog to match. At the forefront of “eco-fashion” our blog is read by thousands across the world, and our label has given inspiration to the next generation of Australian clothing designers.